Posts Tagged ‘most likes wins’

Ok, I know there are gatekeepers to the creative world, the gallery curator, the magazine editor, etc. but I have a real problem with any award being given out for who can generate the most votes for their work. Any kind of work.

Years ago, I was at a film festival and the “audience award” went to whichever film had the most likes on Facebook. That’s not an award, that’s a popularity contest and a film festival farming for likes.

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It might feel like a win, but it’s not. It’s a sign of who spends the most time online, who sends out the most notices, and who has the biggest following of people with time to follow their directions and vote for them.

It’s the biggest “lose” in my book. If you win one of these, I can’t give you kudos for your creativity. Marketing, perhaps, but do you want to be a marketer or a photographer?

Just make great art, and put it in the public forum.

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Reach for the stars! Go high!

Take it to art buyers and learn from portfolio reviews. Be the one in control of your own work, not the one with the ability to generate likes.

“So, Kenneth, how do I do that?”

Good question. Follow Lenscratch. Read about their photographers. Schedule one of their portfolio reviews and when you’re ready, submit your project according to their guidelines. Be a professional, an artist with ambition, but in control of your career, not a “like” master.

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And say no to contests that work with Likes. That’s not art. That’s not anything to be proud of, it’s social marketing and the platforms are the real winners.